Hobart Enlists Award-Winning School Orchestra to Launch New Campaign
“Oundle is one of thousands of UK sites who run to the reassuring sound of Hobart machines – their brilliant orchestra and dedicated kitchen teams have perfectly demonstrated the Hobart ethos. A company in tune with the market.”
Hobart Warewash is launching a new campaign centred around its dedication to the industry and position as a trusted market-leader, enlisting a 70-piece school orchestra to help get the message across.
Launching today, Hobart’s ‘In Tune with You’ campaign reinforces the company’s approach to business as a trusted partner to distributors, chefs and end users, with the innovative machines for the job and reassurance of a brand with over 120 years of experience.
A promotional video has been created to accompany the launch, likening the smooth running of professional kitchens to the organisation and skill of an orchestra. Hobart worked with the award-winning 70-piece orchestra at the highly prestigious Oundle School, in its native Cambridgeshire, bringing the campaign to life using Gustav Holst’s The Planets - Jupiter, the Bringer of Jollity, as soundtrack.
Click here to see the end result.
Operating 11 catering sites across its 14 boarding houses, Oundle produces, on an average day, a substantial amount of dirty crockery, cutlery, glassware and utensils. It’s because of this that the school employs Hobart hood type, rack and undercounter machines, as well as class-leading planetary mixers, in each of its kitchens, helping the school catering department maintain high standards.
Oundle Catering Manager, Chris Dickie said: “We have been using Hobart for over 20 years and wouldn’t trust another manufacturer to preside over such a large-scale daily catering operation. As a prestige site, we demand the very best and catering is absolutely no different – Hobart delivers for us every time.
“We’re delighted to show off two of our greatest assets – our award-winning orchestra and dedicated catering team – on screen. I can attest that seeing both in action really does hit home the similarities.”
Tim Bender, Sales Director, Hobart Warewashing UK adds: “The ‘In Tune with You’ campaign reinforces Hobart’s heritage while highlighting our dedication to an ever changing market. Every piece of R&D is tested and honed with end users, to ensure the machines are as efficient as they possibly can be, while our ongoing work with dealers in giving them exactly the right tools to help them make a sale, has been well documented.
“We’re delighted to unveil the campaign in such an innovative style. Oundle is one of thousands of UK sites who run to the reassuring sound of Hobart machines – their brilliant orchestra and dedicated kitchen teams have perfectly demonstrated the Hobart ethos. A company in tune with the market.”